1. Introduction to Dave's Bernina Legacy
For over 60 years, Dave’s Bernina has been more than just a sewing machine store—it’s been a creative cornerstone for Utah’s sewing and embroidery community. Founded in 1960 by Dave Borget, this family-run dealership has grown from humble beginnings to become Utah’s premier authorized Bernina dealer, now under the stewardship of the second generation. In this guide, we’ll explore what makes Dave’s Bernina a trusted destination: from their award-winning service and extensive machine lineup to their hands-on classes, community events, and unwavering commitment to customer satisfaction. Whether you’re a seasoned quilter or just starting your creative journey, discover why Dave’s Bernina is the heart of sewing in Provo and St. George.
Table of Contents
- 1. Introduction to Dave's Bernina Legacy
- 2. Dave's Bernina Dealership Details: Locations & Services
- 3. Bernina Machine Offerings and Comparisons
- 4. Educational Programs and Project-Based Learning
- 5. Machine Service and Maintenance Support
- 6. Dealership Credibility and Customer Validation
- 7. Current Promotions and Trade-In Opportunities
- 8. Conclusion: Why Choose Dave's Bernina
- 9. Frequently Asked Questions
2. Dave's Bernina Dealership Details: Locations & Services
2.1 Provo and St. George Locations
Step inside Dave’s Bernina, and you’ll find more than a showroom—you’ll find a creative hub that feels like home. The flagship Provo store is conveniently located at 2017 North 550 West, Provo, Utah 84604, serving as the central gathering place for Utah County’s sewing enthusiasts. Here, you’ll find everything from machine sales and repairs to classes and expert guidance, all under one roof.
Down south, the St. George branch—691 E St George Blvd, St George, UT 84770—extends the same warm welcome and full suite of services to the vibrant southern Utah community. Both locations are thoughtfully designed for accessibility, featuring wheelchair-friendly entrances and parking so that every maker feels at ease.
Store photos and video tours reveal bright, welcoming spaces filled with the hum of creativity, where staff know customers by name and newcomers quickly become part of the Bernina family. Whether you’re looking to test drive the latest machine or join a weekly class, Dave’s Bernina’s two locations are ready to inspire your next project.
2.2 Business Hours and Contact Methods
Dave’s Bernina understands that inspiration doesn’t stick to a 9-to-5 schedule. That’s why both stores offer extended weekday hours and Saturday availability:
- Monday–Friday: 10:00 AM – 6:00 PM
- Saturday: 10:00 AM – 5:00 PM
- Sunday: Closed
Reaching out is easy. For the Provo store, call (801) 374-5520 (service department: option 2) or email info@davesbernina.com. The St. George team is available at (435) 656-1498 or rod@davesbernina.com. Prefer to stay connected online? Both locations maintain active Facebook and Instagram accounts, keeping you updated on classes, events, and the latest Bernina innovations.
2.3 Authorized Bernina Services
As a Bernina-exclusive dealer, Dave’s Bernina offers a suite of services designed to keep your creativity flowing. From the moment you walk in, you have access to:
- Machine Sales: Explore the full Bernina lineup, from entry-level models to high-end embroidery and quilting machines.
- Expert Repairs: Certified technicians service all makes and models, with repairs starting at $79.99 and a 90-day warranty. Embroidery machine servicing begins at $129.99. No appointment is necessary—just drop off your machine during business hours.
- Hands-On Classes: Join regular classes for every skill level, including the ever-popular Wednesday "Sew Whatever" nights and seasonal workshops.
- Community Events: Dave’s Bernina is a hub for local makers, hosting trunk shows, sewing camps, and special events that foster connection and learning.
Payment is flexible, with options including credit cards, debit cards, mobile payments, and checks. Whether you’re shopping in-store, picking up curbside, or collecting a freshly serviced machine, Dave’s Bernina makes every step easy and welcoming.
3. Bernina Machine Offerings and Comparisons
3.1 Entry-Level vs Premium Models (B325 to B990)
Bernina’s machine lineup is a testament to Swiss engineering, offering something for every maker—from the reliable entry-level B325 to the cutting-edge B990. But what really sets these models apart, and how do you choose the right fit?
Entry-Level Machines like the B325 and B335 are all about mechanical reliability. With features such as color touch screens and enhanced speed control, these machines focus on strength, stability, and accuracy. They’re perfect for beginners who want a sturdy foundation without being overwhelmed by advanced features. Embroidery capabilities are limited or optional at this tier, keeping the focus on mastering the basics.
Mid-Range Models (think the 7 Series, like the B735, B770 QE PRO, or Bernina 790 Pro) offer a balance of versatility and expandability. With throat spaces ranging from 10 to 12 inches, optional embroidery modules, and features like the BSR (Bernina Stitch Regulator), these machines are ideal for intermediate users ready to grow their skills.
Premium Flagship: The B990 is where innovation meets imagination. Boasting a 14-inch throat space—approaching longarm territory—plus a 10-inch touchscreen, built-in camera, and a giant 16.1" x 12" embroidery field, the B990 is engineered for creators who demand the best. Whether you’re quilting king-size projects or tackling intricate embroidery, the B990’s advanced features and ergonomic design make complex tasks feel effortless.
Here’s a quick side-by-side comparison:
Feature | Entry-Level (B325/B335) | Mid-Range (7 Series) | Premium (B990) |
---|---|---|---|
Throat Space | ~6.3–8 inches | 10–12 inches | 14 inches |
Embroidery Capability | Limited/Optional | Optional modules | Giant 16.1" x 12" field |
Interface | Basic/Color Touchscreen | Color Touchscreen | Advanced 10" Touchscreen |
Key Features | Reliability, Simplicity | Expandability, BSR, Dual Feed | Camera, Laser, Jumbo Bobbin, Integrated BSR |
Value for Different Skill Levels:
- Beginners will appreciate the simplicity and rock-solid reliability of entry-level models.
- Intermediate sewists find room to grow with mid-range machines that expand as their skills do.
- Advanced users and professionals unlock creative freedom and productivity with the B990’s automation and workspace.
3.2 B990 Flagship: Camera Tech and Performance
The Bernina B990 isn’t just a sewing machine—it’s a creative powerhouse. Let’s zoom in on what makes this flagship model a game changer:
- 10-inch Touchscreen Tablet: Intuitive, gesture-enabled, and context-aware, this display puts every feature at your fingertips. Pinch to zoom, pan, and edit designs just like on your favorite tablet.
- Built-In Camera: Preview stitches and embroidery placement in real time, both in sewing and embroidery modes. Scan your fabric in the hoop and precisely position designs—no more guesswork or misalignment.
- Jumbo Embroidery Field: With a massive 16.1" x 12" hoop, the B990 enables large-scale projects that were once reserved for commercial machines.
- 14-inch Throat Space: Tackle king-size quilts or bulky projects with room to spare. Ninety LEDs flood your workspace with adjustable light, making every detail visible.
- Integrated Stitch Regulator (biSR): Enjoy flawless free-motion quilting and ruler work without extra attachments. The biSR ensures smooth, even stitches—no matter your speed.
- Advanced Automation: Features like automatic needle threading, thread cutting, and plate detection streamline your workflow, letting you focus on creativity.
Real-world demonstrations show the B990’s camera and laser tech in action—scanning fabric, animating stitches, and making precise placement a breeze. It’s like upgrading from a flip phone to a smartphone: once you experience it, you’ll wonder how you ever managed without it.
3.3 Warranty and Dealership Support
When you invest in a Bernina, you’re not just buying a machine—you’re gaining peace of mind. Warranty coverage varies by region, but Dave’s Bernina stands out by offering a 5-year warranty on new machines, covering service, repair labor, cleaning, and tune-ups. Even used machines come with certified warranties from their expert repair department.
Standard Bernina warranties typically include:
- Up to 20 years on mechanical parts
- 5 years on circuit boards
- 2 years on electrical parts
In some regions, like the UK, coverage can extend up to 7 years for machines serviced by authorized engineers. Consumable parts (needles, bobbins, presser feet, etc.) and accidental damage are excluded, but regular maintenance ensures your investment stays protected.
Dave’s Bernina goes the extra mile with in-store training, hands-on classes, and ongoing support. Their certified technicians and knowledgeable staff are always ready to help you get the most from your machine—whether you’re learning the basics or mastering advanced embroidery.
Ready to test drive a Bernina or join the creative community? Visit Dave’s Bernina in Provo or St. George, and discover the difference that decades of expertise, family tradition, and genuine passion can make in your sewing journey.
4. Educational Programs and Project-Based Learning
Dave’s Bernina isn’t just a place to buy a machine—it’s a vibrant hub for learning, creativity, and community. Whether you’re a total beginner or a seasoned maker, their educational programs are designed to meet you where you are and help you soar. Let’s explore how their tiered classes, hands-on projects, and seasonal events can transform your sewing journey.
4.1 Class Structure and Mastery Programs
Learning at Dave’s Bernina is anything but one-size-fits-all. Their curriculum is thoughtfully structured to guide you from the basics to advanced mastery, with options for every skill level and machine type.
Entry-Level Foundations:
Start with the Basic Operation and Stitch Class—a three-hour session covering essential functions for all Bernina and bernette machines. For just $25, this class ensures you’re comfortable threading, winding bobbins, and exploring your machine’s core features. It’s the perfect launchpad for new owners and anyone needing a refresher.
Mastery Series:
For those diving deeper, the Black Bobbin Mastery Classes ($150 each) are a game changer. These sessions are tailored for specific machines (435, 475, 480, 535, New 570QE, 590, 770, 790, and 880), covering everything from cleaning and oiling to advanced sewing and embroidery techniques. Separate embroidery mastery classes focus on maximizing your machine’s embroidery module, ensuring you get the most from every stitch.
Mastery Bootcamp:
Exclusive to the St. George location, the Mastery Bootcamp ($100 per part) takes a deep dive into Bernina’s 5, 7, and 8 Series. Part 1 focuses on sewing features, while Part 2 unlocks the full potential of embroidery applications. This modular approach makes complex skills accessible, building confidence step by step.
Software and Digital Skills:
If you’re ready to level up your digital game, the Beginning to End Software – Stumpwork Wonders class ($25) is for you. Bring your V9 Software and discover advanced tools and techniques for intricate embroidery designs.
Community Sessions:
Learning thrives in community, and Dave’s Bernina delivers with open sewing sessions like Permission to Play (P2P)—a free, registration-required summer program for adults. There’s also UFO Friday ($10), a monthly gathering to tackle those “unfinished objects,” and the ever-popular Sew Whatever Open Sew Night in Provo ($10), where camaraderie and creativity go hand in hand.
No matter your learning style or schedule, Dave’s Bernina has a class or event to keep you inspired and growing.
4.2 Hands-On Projects with Output Examples
What’s better than learning a new technique? Walking away with a finished project that shows off your skills! Dave’s Bernina brings project-based learning to life with classes that turn theory into tangible results.
Signature Projects:
Take the “3-Class Quilted Jacket” series, for example—a hands-on journey where you create a wearable quilted jacket using the Bernina Stitch Regulator (BSR) feature. This project isn’t just about following instructions; it’s about mastering free-motion quilting, understanding garment construction, and building confidence with every seam. Each session comes with a detailed material list and a clear difficulty rating, so you know exactly what to expect and what you’ll achieve.
Material Guidance:
Choosing the right fabric is half the battle. Drawing inspiration from sources like The Great British Sewing Bee, Dave’s instructors emphasize the importance of fabric width and weight—think medium to heavyweight cotton twill, canvas, or denim for structured jackets. Wide fabrics (around 55" or 140 cm) make pattern layout easier and reduce waste, while bold colors and prints add personality to your finished piece.
Efficient Garment Hooping:
Embroidery projects often require precise and efficient Bernina embroidery hoops—especially for garments. That’s where MaggieFrame magnetic embroidery hoops shine. By providing a secure, even hold without the struggle of traditional screw hoops, MaggieFrame hoops make it easier to achieve professional results, reduce fabric distortion, and speed up the hooping process. Whether you’re embellishing a jacket or personalizing a tote, MaggieFrame helps streamline your workflow and elevate your finished product.
Collaborative Learning:
Classes aren’t just about instruction—they’re about community. You’ll “rub shoulders” with fellow makers, share tips, and celebrate each other’s successes. It’s a supportive environment where learning is hands-on, mistakes are part of the process, and every project is a chance to grow.
Ready to turn your ideas into finished pieces? Dave’s Bernina’s project-based classes are the perfect place to start.
4.3 Seasonal Events and Retreats
If you think sewing is a solitary pursuit, think again. Dave’s Bernina’s calendar is packed with seasonal events and retreats that bring makers together for inspiration, skill-building, and plenty of fun.
Quilt Walk Fest:
Each June, Dave’s Bernina participates in the Panguitch Quilt Walk Festival, one of Utah’s most beloved quilting events. This multi-day celebration features classes, open sews, and a vibrant community of quilters sharing ideas and showcasing their work. It’s the perfect place to find new inspiration and connect with fellow enthusiasts.
Summer Sewing + Quilting Events:
Summer at Dave’s Bernina is all about creativity. Both Provo and St. George locations host a range of classes and workshops designed to help you jumpstart holiday projects, master new techniques, or simply enjoy the company of other makers. Whether you’re a beginner or a seasoned quilter, there’s something for everyone.
Forget-Me-Not Sewing Retreat:
Looking for a deeper dive? The Forget-Me-Not Sewing Retreat (October 15–18, 2025) offers a blend of structured instruction and relaxed creative time. With a focus on stress relief and creative fulfillment, this retreat is the ultimate getaway for anyone looking to recharge and reconnect with their craft.
UFO Fridays and Open Sew Nights:
Monthly events like UFO Friday and Sew Whatever Open Sew Night keep the creative energy flowing year-round. These gatherings are a great way to finish lingering projects, try new techniques, or simply enjoy the camaraderie of the sewing community.
At Dave’s Bernina, education isn’t confined to the classroom—it’s woven into every event, retreat, and shared experience. Come for the learning, stay for the friendships.
5. Machine Service and Maintenance Support
A Bernina machine is an investment in creativity—and keeping it running smoothly is key to enjoying years of flawless stitching. Dave’s Bernina makes service and support simple, accessible, and reliable, so you can focus on what matters: creating.
5.1 Repair Services and Turnaround
When your machine needs a tune-up or repair, Dave’s Bernina has you covered with a transparent, customer-friendly approach.
No-Appointment Repairs: Forget the hassle of scheduling—just drop off your machine during business hours. Certified technicians handle everything from routine maintenance to complex repairs, ensuring your Bernina gets the expert care it deserves.
Clear Pricing: Embroidery machine servicing starts at $129.99, with a typical turnaround window of 3–5 days. All repairs come with a 90-day warranty, giving you peace of mind and confidence in the quality of the work.
Reducing Machine Strain: For those who do a lot of embroidery, minimizing wear and tear on your machine is crucial. MaggieFrame magnetic embroidery hoops can help here, too. By providing a secure, even hold without excessive tension, MaggieFrame hoops reduce the mechanical strain that traditional screw hoops can cause. This not only protects your fabric but also extends the life of your machine—especially important for high-volume users.
Comprehensive Service: Dave’s Bernina services all makes and models, not just Bernina. Their experienced team can handle everything from minor adjustments to major overhauls, so you’re never left in the lurch.
5.2 Self-Maintenance Tutorials
Empowering makers to care for their machines is a core part of Dave’s Bernina’s philosophy. With a blend of in-person guidance and digital resources, they make it easy to keep your machine in top shape.
Step-by-Step Guides: Routine maintenance—like cleaning, oiling, and installing thread guides—can make a world of difference. For example, installing a thread guide on Bernina 4 and 5 Series machines involves lifting the handle, aligning the guide with the designated slot, and snapping it into place. Removing it is just as simple: push down from the top, and it pops off without risk of damage.
Digital Resources: Modern Bernina machines feature built-in maintenance tutorials accessible right from the touchscreen. Navigate to “Tutorial, Troubleshooting,” select “Cleaning the machine,” and follow the guided steps specific to your model.
Video Tutorials: Prefer to watch and learn? Bernina’s official YouTube channel offers detailed maintenance videos for each model series. Whether you’re cleaning the bobbin area or oiling the hook, these visual guides make even complex tasks approachable.
Pro Tips:
- Clean your machine after every few bobbins of use to keep it running smoothly.
- Use only the recommended oil for your machine’s hook system.
- Schedule annual professional servicing to address areas you can’t reach yourself.
By combining professional service with accessible self-maintenance resources, Dave’s Bernina ensures your machine stays reliable, stitch after perfect stitch.
6. Dealership Credibility and Customer Validation
When you’re investing in a high-end sewing or embroidery machine, trust matters. Dave’s Bernina stands out not just for its products and services, but for its proven track record of excellence and deep community roots.
6.1 Awards and Industry Recognition
Top Dealer Status: Dave’s Bernina isn’t just another authorized retailer—it’s a recognized leader in the Bernina dealer network. In 2018, Dave’s Bernina received the Top Dealer of the Year Award from Bernina of America, an honor reserved for dealerships that exemplify exceptional customer service, entrepreneurial spirit, and impressive sales performance.
Industry Standards: Bernina’s dealer recognition framework is rigorous, focusing on comprehensive business excellence—not just sales numbers. Awards are given to dealers who demonstrate outstanding product promotion, modern merchandising, robust education programs, and unwavering dedication to customer satisfaction.
Competitive Context: Dave’s Bernina’s dual-location operation in Provo and St. George places it among an elite group of multi-location dealerships recognized nationwide. This achievement reflects not just market presence, but sustained performance and a commitment to the values that define the Bernina brand.
6.2 Family Legacy and Longevity
A Tradition of Excellence: Founded in 1960 by Dave Borget, Dave’s Bernina has remained a family-run business for more than six decades. Now managed by the second generation—Richard and Rod Borget—the dealership continues to build on its legacy of trust, expertise, and community engagement.
Community Trust: Long-term staff, many with 10–15 years of service, create a welcoming environment where customers are known by name and treated like family. This continuity fosters deep relationships and a sense of belonging that extends beyond transactions.
Commitment to Growth: From humble beginnings—knocking on doors to introduce Bernina to Utah—to becoming a top dealer, Dave’s Bernina’s journey is one of perseverance, innovation, and genuine care for its customers. Their ongoing investment in education, service, and community events ensures that every maker, from beginner to expert, feels supported and empowered.
At Dave’s Bernina, credibility isn’t just a claim—it’s a legacy built on decades of recognition, family stewardship, and a steadfast commitment to the sewing and embroidery community. Ready to experience it for yourself? Step inside, and become part of the tradition.
7. Current Promotions and Trade-In Opportunities
If you’re eyeing a new Bernina machine or looking to upgrade your creative toolkit, Dave’s Bernina has a promotional calendar that’s as dynamic as the sewing community itself. Let’s unravel the latest deals, financing options, and trade-in opportunities—so you can stitch smarter, not harder.
Gift with Purchase Event (July–August 2025): The highlight of the summer is Bernina’s Gift with Purchase Event, running from July 1 through August 31, 2025. Select models come with bundled gifts that add real value to your investment. For example, the Bernina 480 and bernina 535 include a package valued at $675, featuring a Skill Hub Course coupon, the BIG Book of Stitches, and the coveted Red Walking Foot #50. Step up to the B 535 with Embroidery Module, and the bonus bundle soars to $1,923 in value—think Embroidery Bundle Box, Large Freearm Embroidery Hoop, and more. Just note: these offers are for new purchases only and can’t be combined with other deals. Gifts may take up to eight weeks to arrive, but the anticipation is part of the fun.
Trade-In Policies: Ready to retire your old machine? Dave’s Bernina participates in Bernina’s flexible trade-in program, accepting any brand or model—yes, even non-Bernina machines—towards the purchase of select new models. For machines with an MSRP of $999 or higher, you can trade in your trusty workhorse and unlock significant savings on a new Bernina. While flagship models like the B 990 are typically excluded, the trade-in value is determined by the store and can reach up to 25% off MSRP during special events. The bottom line? If you’ve got a machine gathering dust, bring it in—Dave’s team will evaluate its value and help you step up your creative game.
Financing Options: Dreaming big but budgeting carefully? Dave’s Bernina offers attractive financing through Synchrony, with plans designed to fit a variety of needs. Standard options include 6 or 12 months no interest (on purchases over $200 or $1,000, respectively), and for larger investments, you can secure up to 60 months at 2.99% interest—perfect for those high-end machines. During select periods, extended terms (such as 72 months at 3.99% APR) are available, making even the flagship B 990 more accessible.
Seasonal and Cyber Monday Deals: Dave’s Bernina doesn’t just wait for the holidays to roll out the red carpet. Seasonal promotions like the Friends & Family Event (20% off select models) and Cyber Monday specials—think $500 off the Bernina 880—mean there’s almost always a way to save. These deals often include both price reductions and value-added bundles, so keep an eye on their website and social channels for the latest updates.
Why It Matters: Bernina’s approach to promotions is all about value—think education, accessories, and long-term support, rather than just slashing prices. Whether you’re a first-time buyer or a seasoned sewist ready to trade up, Dave’s Bernina makes it easy (and exciting) to invest in your craft. Ready to make the leap? Visit in-store or online, and let the savings—and creativity—begin.
8. Conclusion: Why Choose Dave's Bernina
Dave’s Bernina isn’t just a dealership—it’s a creative home built on six decades of family expertise, community spirit, and unwavering support for makers of all levels. From exclusive promotions and flexible financing to hands-on education and a reputation for excellence, Dave’s stands apart as Utah’s trusted Bernina destination. Whether you’re seeking your first machine, upgrading to the latest flagship, or joining a vibrant community of creators, there’s no better place to start your sewing journey. Visit Dave’s Bernina in Provo or St. George and experience the difference for yourself—your next masterpiece awaits.
9. Frequently Asked Questions
9.1 Q: How do I register for classes at Dave’s Bernina?
A: You can register for classes directly through the Dave’s Bernina website, where you’ll find a full calendar of upcoming sessions, workshops, and retreats. If you prefer, call or visit either the Provo or St. George location for personalized assistance.
9.2 Q: What is the typical turnaround time for machine servicing?
A: Most repairs and tune-ups at Dave’s Bernina are completed within 3–5 days. No appointment is necessary—simply drop off your machine during business hours and their certified technicians will handle the rest.
9.3 Q: Can I transfer my Bernina machine warranty if I sell my machine?
A: Warranty transfers depend on the original terms and the region of purchase. It’s best to contact Dave’s Bernina directly with your machine’s details for guidance on warranty eligibility and transfer procedures.
9.4 Q: What brands and models are accepted for trade-in?
A: Dave’s Bernina accepts trade-ins of any brand or model for new machine purchases (excluding certain flagship models like the B 990). Bring your machine in for an evaluation and let their team help you find the best upgrade.
9.5 Q: Are there financing options available for all Bernina models?
A: Yes, Dave’s Bernina offers a range of financing plans—including 6, 12, and 60-month options—on most Bernina models. Special terms may be available during promotional periods; inquire in-store or online for current offers.